VALORANT STORE

The in-game store is a central revenue generator for VALORANT, and a key point of interest for the players. VALORANT could boost conversions and player retention by enhancing the store's functionality and player experience.

With the help of creative thinkers, social branding experts and VALORANT players, I created a new version of the VALORANT store to improve player experience and align with strategy. This project was only made possible by seeing the store through the eyes of the players. Each decision we made along the way put them front and center.