Hi!

I’m Joe, a digital designer based in the Dorset countryside.

I have an academic background in education, and I thrive in research-driven design environments. I’m interested in projects that meticulously iterate for great user experience, while maintining stunning looks. Over the past few years I have worked as a visual designer with a host of individuals and companies, including Upwards Agency, The Esports Awards, Sentinels, Gaimin Gladiators, High Focus, and currently work as a to elevate digital experiences at Bath Spa University.

In my free time I’m a runner, a Saints fan, and a Spotify playlist curator…

My Values.

Empathy Driven Decisions.

  • Design rooted in understanding real human needs, emotions, and behaviors.

Evidence Led Design.

  • Grounding creative choices in research, data, and user feedback.

Delight In The Details.

  • Focusing on microinteractions and polish that elevate the user experience.

Testemonials.

“Joe has excelled in his role, surpassing expectations. He launched the long-awaited app events feature, enhancing student engagement, then led the ambitious homepage redesign. Using a research-driven approach, he gathered feedback through focus groups, surveys, and outreach, ensuring an intuitive user experience. His friendly nature fostered strong collaboration with grads, staff, and creative computing students as beta testers. Joe’s adaptibility shone when accessibility feedback required an overnight redesign. He also spearheaded a dynamic comms strategy - TV ads, social media, newsletters - ensuring a flawless launch. Beyond this, he’s embraced every opportunity, presenting at national events and faculty meetings, positioning Bath Spa as a leader in student-led digital development. Joe is now a key asset to our team, delivering outstanding design, project execution and student engagement.”

— Rachel Garman (Digital Experience Lead, Bath Spa University)

“From our earliest collaborations, Joe brought a rare mix of creativity, precision, and intuition that elevated every design. Joe played a pivotal role in branding and shaping Upwards, our social media marketing agency. His strategic design work helped define our brand identity and set the tone for how we present ourselves to clients and audiences. His ability to merge aesthetics with performance has made a huge impact on our growth. Beyond that, Joe has been a driving force behind our work with Esports Awards, PWRUP, Gaimin Gladiators and many other initiatives. He always brings fresh perspectives, fast execution, and a can-do attitude that makes working with him seamless and energising.

— George Geddes (Founder, Upwards Agency)